The Hidden Persuaders
The Hidden Persuaders
Nonfiction | Book | Adult | Published in 2007
Book Brief
Beta240
Book • Nonfiction
United States • 1950s
2007
Adult
18+ years
Super Short Summary
The Hidden Persuaders by Vance Packard explores advertising's psychological tactics to influence consumer behavior. It reveals how marketers exploit subconscious desires and emotions through techniques like motivational research to manipulate purchasing decisions. Packard highlights the ethical implications of such strategies and calls for consumer awareness regarding these persuasive practices in the advertising industry.
Informative
Unnerving
Mysterious
Contemplative
Challenging
Reviews & Readership
1,638 ratings
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Mixed feelings
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Review Roundup
The Hidden Persuaders by Vance Packard delves into the manipulative tactics of advertising, uncovering the psychological influence on consumer behavior. Praised for its eye-opening insights, the book is considered groundbreaking. However, some criticize it for lacking scholarly rigor. Its relevance endures despite dated examples, offering a thought-provoking read on media influence.
Who Should Read The Hidden Persuaders?
Readers who appreciate The Hidden Persuaders by Vance Packard are those interested in consumer psychology, marketing strategies, and societal impacts of advertising. Comparable works include Influence: The Psychology of Persuasion by Robert Cialdini and No Logo by Naomi Klein, which also explore themes of influence and consumer culture.
1,638 ratings
Loved it
Mixed feelings
Not a fan
240
Book • Nonfiction
United States • 1950s
2007
Adult
18+ years
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